Do you see Career Coaching as an investment? Some might argue it is only an expense. Considering the amount of time, money, energy and effort you might spend with a Career Coach, there should be some type of Return on Investment (ROI). If there is a positive ROI, shouldn’t it then be considered an investment? While there are no absolute firm numbers — and results will most definitely vary from person to person — there is a ROI, even if it is not in the traditional sense.

A 2018 Gallup poll on employee engagement showed that 34% of employees were engaged in their work. Fifty-three percent were not engaged, and 13% were actively disengaged. Consider further that the average person will spend 80,000 hours (2000 hours/year X 40 years) over the course of their lifetime in a job they are potentially not engaged in.

Do you find that alarming? I do.

Disengagement from a job over long periods of time takes a toll. It leads to dissatisfaction which then leads to stress. Admittedly, some stress can be good. It keeps us sharp and performing at our peak level. The stress that comes from hours, days, weeks and years of frustration and dissatisfaction from a job is not healthy. This type of stress will ultimately lead to depression, hypertension, heart disease, overeating, loss of sleep, etc. This, in turn, affects your friends and family. It affects how you deal with your spouse and your children. And it affects how you deal with co-workers and colleagues. You can further make the case that the adverse effects of a job could lead to hours and hours — along with thousands of dollars — spent on various types of counseling.

If any of this resonates with you, why not make a change?

Do You Feel Trapped?

As you have risen through the ranks and your compensation has grown, so have your financial commitments. For others, the fear of the unknown paralyzes and prevents them from acting. Maybe you have already made one or two moves that did not turn out well. For some, it may just be inertia. “It’s easier to stay where I am,” or “I have no idea how to get started.” Do either of these seem familiar? Whatever the reason, the 66% of you who are toiling away in a job that you are not engaged in are paying a tremendous price.

So, Let’s Flip the Thinking

Assume for a moment that Career Coaching is an investment in yourself and your future. What would the ROI have to look like to get you to invest in yourself?

With coaching comes Clarity. A good experienced Career Coach can help you determine the job types and job titles where your skills and passion will be best aligned with your opportunities. Finding a job that is a fit will eliminate the costly mistake of accepting the wrong job that is mis-aligned with you and your skills. This will save you thousands of dollars and eliminate that nagging question on your resume of “What happened at this job?” Aligning a job with your passion and abilities will also lead to higher compensation in future years as you perform “above and beyond” at a job you enjoy and are passionate about.

Employers, like shoppers, are always looking for value. Your value is derived from the benefits you bring to the table. Coaching can help you articulate your value proposition. From your resume, to your LinkedIn profile, to the interview, coaching can help you determine and then formulate your value proposition. Communicating your value to a prospective employer in a clear, concise manner will shorten the amount of time it takes for you to get an offer. And that will lead to the offer being at the higher end of the available range.

When you truly understand your value, it brings a renewed sense of confidence. You realize where your strengths are, and you are no longer shackled by uncertainty or self-doubt. Coaching will bring this out. A good coach will empower you to be the best you can be.

We have all heard the phrase, “Time is money.” How long will it take to find a job using the skills and knowledge you have right now? A Career Coach with a thorough understanding of the job market can help you shorten that time and eliminate a lot of the frustration that comes with using old and outdated methods.

At the end of the day, a coach fluent in offer negotiation can help you get the best offer. Following your coach’s advice can reward you with 3- 4- 5-times the cost of their services through higher total compensation. 

So, at the end of the day, does Career Coaching offer a positive ROI?

Clarity, Value Proposition, Self Confidence, Faster Landing, Higher Total Compensation. These all add up to a very significant ROI. The significance varies with each individual. Remember, a Career Coach does not find you a job. A Career Coach does not get you promoted. What a Career Coach does do is help you develop a set of skills that you will have for the rest of your life.

Now that is a significant ROI!!

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